The Big Bennefit of Using Coupons; 
It used to be that if you stood in line at the grocery store with coupons, you felt that the people behind you were judging you negatively -- you felt like a penny pincher, and you were right; they were judging you. But one of the achievements of the new website called Groupon, is that it says there are lots of other people like you out there, and they're affluent, Internet-savvy consumers. It's all about how you frame coupon use in people's minds. So take your turn on the bandwagon, and start saving money today.
After declining for more than a decade, use of coupon rose sharply in October 2008 as the economy collapsed, and it soared 27% in 2009, according to the marketing firm Inmar. With unemployment still high and consumers still jittery, couponing has not dropped during the recovery, holding steady at 3.3 billion redemptions last year, which 2.1 billion was for food alone.

The stigma of couponing as a downscale activity is fading. In fact, the primary drivers of coupon growth are affluent households with an income of $100,000 and higher, and its the women who do most of the shopping in American families in the first place, who are leading the charge.
While rabid couponers who score $1,000 worth of free groceries are a small and at times ridiculed minority, they have inspired the rest of us to wonder why we can't shave 25% to 50% from our weekly spending for food, household cleaners, and the likes to put toward retirement or college. And companies like Groupon, a company that started about 2½-years ago, has skyrocketed to $760 million in sales last year, and have managed to turn couponing into a hip social-networking experience.